610*914mm, Offset Print

Everyone has times in their lives when things go awry and there’s nothing they can do about it: that’s just how life goes. While the phrase “it is what it is” tends to emphasize the helpless nature of the situation, its Korean counterpart frames the phenomenon as a way of “life” that is unversally shared by every human being. The expression is a word of consolation that you’re not the only one, and there’s no need to be disheartened.

Found In Translation from Stigma and Cognition on Vimeo.